it has been quite awhile since i have been excited about anything new in denim...that is until now. amo is the reason for this most recent spark. amo, name taken from the latin root love truly lives up to its name. founded in 2014 by kelly urban and misty zollars this line is simply based on finding a pair of jeans you truly love and want to wear over and over again. these gals loved the look of vintage denim, yet more times than not found that they didn't work size-wise or were uncomfortable...hence amo, denim that has vintage appeal, yet fits beautifully and is mixed up with just enough modern edge.
xo mrs. french